About us

GOOD is the founding publication of the GOOD Worldwide family of brands, including Upworthy and All In.

Our story began in 2006 with the start of GOOD Magazine, a publication that won numerous awards, including the 2017 National Magazine Award for Personal Service Journalism. GOOD was co-founded by Ben Goldhirsh, Max Schorr, and Casey Caplowe, who shared a vision of collaborative and constructive action for a better world.

Under CEO Max Schorr's leadership today, GOOD continues our mission to uplift humanity, build bridges across communities, and feature innovative solutions to critical challenges. These values are as important now as they were at our founding, and we remain committed to advancing them every day.